Click on a team member's photo to read their bio.

Masha Merkulova

Founder and Executive Director

Masha Merkulova Portrait

Masha Merkulova

Founder and Executive Director

Masha founded Club Z to provide teens with a platform to connect to Israel, Jewish history, Zionism, and one another. Born in the Former Soviet Union, Masha did not know that she was Jewish until she was a teenager. As she grew up, she began to question her identity and embrace Zionism, realizing that it is a movement of justice that corrects many wrongs throughout history.

Before founding Club Z, Masha spent more than a decade as a Jewish community activist in the San Francisco Bay Area, spearheading efforts to address antisemitism on campus and to advocate for Israel. She was awarded the Generation Now Fellowship through The Jewish Education Project, completed the Israel Foreign Ministry Diplomatic Seminar for Young Jewish Leaders, and served on a steering committee of Limmud FSU West Coast.

As an expert on teen Israel advocacy, Masha has addressed JNF’s Conversations on Zionism, Chabad on Campus International Convening, the Combat Antisemitism Movement Annual Dinner, and the Israel Symposium at the BBYO International Convention, among others.

She has published op-eds in The Jerusalem Post, FOXNews.com, Jewish News Syndicate, eJewish Philanthropy, and more. Her writing focuses on antisemitism, teen advocacy, and the delegitimization of Israel.

Devora Fine

Deputy Director

Devora Fine Portrait

Devora Fine

Deputy Director

Devora Fine is a lifelong advocate for the State of Israel. Her strong Jewish identity was forged growing up in the heart of Silicon Valley, where she attended Jewish Day School, Hebrew School, and Synagogue. Before attending college, Devora took a community service gap year in Israel through Hassadah and Young Judea. She earned a B.A. in English Literature from UCLA, where she became a proud and active member of the Israel community. After graduating, Devora spent two years bringing her talents to tech companies, but she wanted to harness her passion for Zionism and Israel to make a larger impact. Devora joined the Club Z team in 2017 so that she could help the next generation of Jewish leaders connect to Zionism.

Ella Shteingart

Chief Development and Partnerships Officer

Ella Shteingart Portrait

Ella Shteingart

Chief Development and Partnerships Officer

As a child émigré from Belarus, Ella experienced anti-semitism first-hand. An alumna of the Bronfman Youth Fellowship, she is passionate about helping young adults develop a strong sense of identity, connection to Israel, and effective leadership skills.

Ella has been active as both a professional and a lay leader in national and local non-profits. She has held leadership positions at Jewish Day Schools, developed mentoring and leadership programs, and helped launch new initiatives at start-up and established Jewish organizations, including The Wexner Foundation and the Jewish Foundation for Education of Women.

She has served on the Advisory Boards of the Bronfman Youth Fellowship and Limmud NY and as a Board Member of the Jewish Communal Fund. Ella was selected to participate in “The Conversation” and the Paideia Program.

Ella is inspired by Club Z’s mission and is excited to see Club Z become a national movement.

Gail Rauner

Marketing Director

Gail Rauner Portrait

Gail Rauner

Marketing Director

With more than 20 years of marketing communications experience, Gail is a strategic and creative mission-driven marketer with a demonstrated history of successful campaign project management across multiple industries. Gail’s sound judgment and expertise in advertising, creative design, event marketing, brand development, and content creation position her perfectly to develop and lead Club Z’s Marketing Department. Previously, Gail has served as the Director of Marketing for UJF of Stamford, New Canaan and Darien, the Marketing Director for Viacom – MTV Networks, and owned her own Marcom consulting firm. Her clients spanned the education, hospitality and business worlds and included the US Israel Business Council, among many others. Gail earned her Bachelor’s Degree from Colgate University and her Master’s Degree from Columbia University. Gail is a lifelong Zionist who considers her role at Club Z as the fulfillment of her career dreams.

Tahli Hanuka

National Director of Programming and Engagement

Tahli Hanuka Portrait

Tahli Hanuka

National Director of Programming and Engagement

Born and raised in Chicago, Tahli is a proud Zionist with over 10 years of experience in Jewish nonprofits, both in the U.S. and Israel. Her expertise includes storytelling, experiential Israel education, strategic partnerships and public relations. After graduating with a B.A. in Political Science from the University of Illinois, Tahli joined StandWithUs’ inaugural High School Department, managing all Israel education programs on the East Coast. In August 2015, she made Aliyah to fulfill her dream of living in Israel and continued to work in a wide range of roles within the educational nonprofit sector. After six years in Israel, Tahli returned to the U.S. as the Director of Hillel at San Diego State University. She is now excited to return to her roots, helping teens develop their Jewish identity and connection to Israel through Club Z.

Batsheva Frankel

Director of Education

Batsheva Frankel Portrait

Batsheva Frankel

Director of Education

Batsheva is a published author, educational consultant, podcast host and producer, and sought-after speaker who brings more than 25 years of experience in innovative education to Club Z. Batsheva founded New Lens Ed., where she created and developed a methodology used by educators nationally and internationally to promote critical thinking and analytical skills. She hosted and produced the “Overthrowing Education” podcast for the past four years, interviewing expert guests on better pedagogy and solutions to systemic issues in education.

Batsheva also served as the Dean of Faculty for Arete Preparatory Academy and has taught at Shalhevet High School, Milken Community Day School and Valley Torah Girls High School, all in Los Angeles, as well as at Bruriah High School in New Jersey and Rodeph Sholom in NYC.

She is the author of The Jewish Educator’s Companion: Practical Tools and Inspirational Ideas, as well as several essays and articles that have appeared in newspapers, magazines and online. Batsheva received her Bachelor of Fine Arts from New York University and her Master of Arts in Teaching from American Jewish University.

Daniella Doffman

Human Resources Manager

Daniella Doffman Portrait

Daniella Doffman

Human Resources Manager

Daniella originally comes from London, UK. Her passion and love for Israel began at a very young age when she would take trips to the holy land. Daniella has moved into the Human Resources space after spending 10+ years in young professional outreach in Manhattan, where she hopes to continue to be effective in ensuring a positive, fun and energizing work environment for Club Z employees. Daniella’s experience in the non-profit industry combined with strong work ethic and drive to success will promote Club Z to further grow its operations department. Daniella’s favorite Jewish holiday is Passover and she loves hosting Shabbat dinners! Daniella dreams to one day be the most famous kosher food critic in the world! Her Zionist hero is Eli Beer who founded United Hatzalah, his commitment to saving lives of the Jewish people is incredible!

Eugene Shifgert

Senior Accountant

Eugene Shifgert

Eugene Shifgert

Senior Accountant

Eugene has nearly 20 years of nonprofit accounting experience, most recently as the Supervising Accountant Analyst at Community Health Action of Staten Island. He previously worked in Jewish community accounting at the Jewish Federation of Greater MetroWest NJ and the Jewish Community Center of Staten Island. Eugene is originally from Chernivtsi, Ukraine. Having experienced antisemitism firsthand growing up in Ukraine, Eugene is grateful to put his skills to work for Club Z and supporting Jews in the United States and Israel. His Zionist hero is Golda Meir.

Ryan Sherman

Social Media Manager

Ryan Sherman Portrait

Ryan Sherman

Social Media Manager

Ryan brings his passion for creating compelling communications and marketing messaging to his role as Social Media Manager. A proud Zionist, Ryan has coordinated operations and communications for a grassroots organization of Jewish activists and allies, created research-backed Israel and Jewish online content for Jewish activists, and facilitated and moderated online discussions that promote cross-cultural dialogue on Zionism and Jewish allyship. Ryan received his Bachelor’s Degree in Communications with a minor in Jewish Studies from the University of Maryland, College Park. His Zionist hero is Ze’ev Jabotinsky, who dedicated his life to sharing the urgency and need for a Jewish state and inspired many to move to Israel.

Ella Kuchuk

Finance Coordinator & Bookkeeper | Bay Area, CA

Ella Ella Kuchuk

Ella Kuchuk

Finance Coordinator & Bookkeeper | Bay Area, CA

Ella is originally from Moldova in the former Soviet Union. She has more than 30 years of experience in customer service and management and received multiple awards for her achievements in those fields. Ella also brings over 10 years of diverse experience in financial accounting and budgeting to her role. Inher free time, she is a proficient jewelry maker and often takes the opportunity to teach Club Z teens her craft! Ella is honored to help to raise the next generation of proud Zionists who share the past, present, and future of the Jewish people.

Alexandra (Lexi) Brice

Development Associate

Alexandra Brice Portrait

Alexandra Brice

Development Associate

Alexandra has held a number of development roles with Jewish nonprofits and has experience in donor relations, fundraising campaigns, event planning, operations and marketing. Most recently, she served as Development Associate for JARC Florida and, prior to that, was an Operations and Development Intern with the University of Florida Hillel. She received her Bachelor of Science degree in Family, Youth and Community Services from the University of Florida. Alexandra recently relocated to New York City and is excited to make an impact within Club Z to support the future generation of Zionists.

Sonja Newcomer

Executive Assistant

Sonja Newcomer Portrait

Sonja Newcomer

Executive Assistant

Sonja brings more than eight years of experience as an assistant in educational and business settings to her role at Club Z. She possesses a wealth of collaborative skills and has a strong project management and creative background. Sonja lives in the Pacific Northwest with her husband and three children. Her hobbies include martial arts (she’s a second-degree black belt!), tennis, kayaking and fishing. Sonja takes great joy in watching Club Z teens influence their communities as outspoken, empowered Zionist warriors.

Li-Mor Raviv

Executive Assistant

Li-Mor Raviv Portrait

Li-Mor Raviv

Executive Assistant

Li-Mor is originally from Israel and moved to the U.S. following her military service. She studied Advertising Design at the Fashion Institute of Technology (FIT) and lived in New York City for 12 years, pursuing a career as an Art Director. She later earned her Master of Science degree in Communication from Clark University. She has more than 20 years of experience as an executive assistant in the financial, technology and Jewish non-profit sectors. Following October 7, Li-Mor knew she wanted to put her skills to work for a Jewish organization. She is proud to be a part of Club Z, helping to further its mission and positively impact Jewish teens in America.

Jake Benyowitz

National Partnerships and Gifts Officer

Jake Benyowitz Portrait

Jake Benyowitz

National Partnerships and Gifts Officer

Growing up in a Modern Orthodox Zionist Jewish household in Los Angeles, Jake has always had a passion for working within the Jewish community. Jake joined Club Z in June of 2021. Prior to joining Club Z, Jake worked at Yeshiva University as their Alumni Engagement Associate focusing on creating a Philanthropic Young Alumni program. Graduating from Yeshiva University in 2020 with a Political Science degree, Jake focused his studies on International Affairs and Security. Jake worked closely with the Administration at Yeshiva University to help reshape Israel Advocacy on campus. In 2019 he was named AIPAC’s Advocate of the Year and brought the largest College Delegation to AIPAC’s 2020 Policy Conference in Washington DC. Jake has interned for the Consulate General of Israel in Los Angeles and AIPAC. Jake currently serves on many Advisory Councils including Jewish Federation of North America’s Council on Security and Antisemitism as well as World Jewish Congress’s Jewish Youth Assembly.

Talia Cantor

Digital Marketing Manager

Talia Cantor Portrait

Talia Cantor

Digital Marketing Manager

Talia is an accomplished digital marketing professional with experience across various Jewish nonprofits and an extensive background in film and television. Talia previously served as the Social Media Manager, Graphic Designer, and Social Justice Specialist for Hillel at Baruch, where she managed all social media and branding for the organization, which included the eight Manhattan Hillel campuses that fall under the Hillel at Baruch community umbrella. A passionate Zionist and creative professional, Talia’s connection to Judaism is rooted in her connection to Israel, and she is thrilled to combine her love for the Jewish homeland with her passion for art and visual storytelling through her work at Club Z.

Melanie Avner

Senior Writer and Communications Strategist

Melanie Avner Portrait

Melanie Avner

Senior Writer and Communications Strategist

Melanie has more than 20 years of communications experience in nonprofit and Jewish education organizations and holds a Master of Arts in Public Communication. She is an accomplished storyteller skilled in crafting compelling messages for a wide range of audiences based on strategic goals. Melanie is a proud Zionist who is personally invested in the global Jewish community and the State of Israel. Her favorite Jewish tradition is lighting Shabbat candles each week, and her Zionist heroes are the former, current and future soldiers of the Israel Defense Forces (IDF), who selflessly protect and defend the one and only Jewish homeland.